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Optimization of real estate assets, coworking and tailor-made rental of space at the last minute … these are the deals offered by certain platforms which are heavily involved in thinking about the customer experience first .
According to the annual surveys of the Real Estate Management Observatory, real estate represents the second most important cost in the operating account of a company . Almost three-quarters of them consider that their real estate strategy can be improved. While nearly half have only a fragmentary view of their real estate situation. In addition, many of them have not set up indicators and sometimes go so far as to slow down the hiring procedures for lack of space.
This is how real estate asset management services, often also dedicated to the well-being of employees, are emerging, and no longer hesitate to use workspace rental platforms. The main objective is clearly stated: to optimize the costs related to real estate assets by maximizing the occupation of existing positions and by offering temporary external workspaces to certain employees when necessary. A system that is all the more facilitated by the development of an increasingly exacerbated digitalization of professions within companies.
Air pollution, noise pollution, risk of accidents, stress, sometimes very long travel times… the commute to work is not always easy for employees! According to the Institut d'Aménagement et d'Urbanisme (IAU) of Île-de-France, an Ile-de-France resident loses an average of an hour and a half a day in transport to get to his place of work. This is still equivalent to 330 hours lost over a year, not counting the business trips themselves!
Even if the costs related to time spent in transport or employee delays are difficult to quantify today, the fact remains that these trips have a real negative impact on their productivity. Homeworking or teleworking, even partial, is, of course, one of the simplest answers to this problem. But it is not always easy to isolate yourself at home, especially since there is also a lack of space. Here too, the occasional rental of workspaces can prove to be relevant: a meeting at the other end of the city?
Rather than coming back to the office and wasting an hour in transport, it is better to rent on the fly an equipped office in the nearest rental space! And it is an hour saved both for the company and for the well-being of the employee. The principle is of course the same in the event of difficulties in transport or of appointments in the provinces …
In terms of occasional rental of workspaces, the possibilities are numerous: private individual offices, shared offices, coworking, meeting rooms, training and seminar rooms… A “very fragmented” offer that is not always easy to manage for companies when it comes to finding a desk or a meeting room for their employees on the move. This is why the platforms turn out to be real comparators of offers and very effective prices. Everyone can now find the service that best suits their needs and budget with just a few clicks, whereas previously temporary users did not easily find bookable spaces online.
Conversely, companies themselves offer the rental of offices or rooms to amortize their real estate costs. These “providers” whose spaces are not completely filled, and therefore not profitable, can even decide to rent at the last minute and be put in touch with users “seekers” at the very last moment.
To meet these two needs, networking platforms now exist. The idea is to draw inspiration from the principle of travel booking sites, hotel rooms or overnight stays such as Booking or Airbnb, and apply it to the workspace rental market and meeting rooms. These new collaborative offers have the merit of greatly simplifying the life of companies, and especially employees, who can be sure of finding available space and going there immediately. All the more so since it is not always easy to know, several days in advance, that we will need a work room on such and such a day, at such a time, in such a place.
A need for flexibility on the one hand, and optimization of occupancy rates on the other, which has not escaped the notice of these new players in the rental of spaces , who now offer offers perfectly suited to new modes of work , more digital and flexible than ever. Companies, users “seekers” or rental companies “providers”, everyone will find something for them!
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