Leaflet Design Near Me

To make sure a flyer distribution is worth your time, you will probably want to track the ROI of your flyers. 

Local Flyer & Leaflet Design Near Me

A well thought out and well-designed flyer should be:

  • Captivating – enough to make people stop and want to read it.
  • Targeted – the flyer needs to speak directly to the people you're targeting.
  • Informative – people should know what the flyer advertises and where they can find more information.
  • Convincing – the flyer should drive people crazy for your product, service, or event.

OK, but where do we start? What if you're working on a tight budget and can't afford to hire a designer, or if you have no idea how to start making your flyer?

Follow these 2 simple steps to create your flyer:

  1. Check out tons of flyer examples to get an idea of ​​how to get started on your project.
  2. Start with a  flyer template and customize your design to suit your brand.

Here you will find over 50 examples, templates and design tips for eye-catching flyers to get you started. You can also visit our library to find all of Venngage's flyer templates.

Make your business known with an eye-catching corporate flyer.

1. Insert a call to action that allows you to track the return on investment (ROI) of your flyer

To make sure a flyer distribution is worth your time, you will probably want to track the ROI of your flyers. Include a clear AAC (call to action) that not only encourages people to take an interest in your business, but also allows you to track how many customers you will be able to attract with your flyer.

For example, you could enter a code to redeem or add a coupon as well. Check out this example of a commercial flyer that at the bottom indicates that the owner can exchange a free drink

3. Use quirky product illustrations to reflect your brand personality

For many people, your flyer will be their first presentation to your business. For this reason, if you want to impress your audience, you should try to incorporate your company's personality into your flyer design.

Which color scheme reflects your brand? Eccentric? Sophisticated? Accessible?

For example, this commercial flyer uses lines of special designs to show the types of products that can be purchased in the store. This flyer undoubtedly helps people find great new places to shop

4. Use icons to represent different services or products

The icons  – those simple stylized images that you see everywhere – are useful to summarize in short space concepts. Being simple and recognizable, you can use them to reinforce (and sometimes even replace) the text present in your flyer design

5. Use icons to represent different subscription options and purchase packages

As in the flyer example above, you can also use icons to represent the different options your business offers. Look for a simple icon that explains your option and differentiate your choices by using different background colours.

To give you a clearer example, take a look at this travel flyer: circles of different colours are used in the background to represent the various options available.

 

6. Use between two and three different fonts to give visual variety to your flyer design

The fonts you choose can make or break your flyer design. The choice of font will not only determine how easy your flyer is to read, it will also play a fundamental role in the final look.

Combining two or three different fonts can give your flyer a new light. Try pairing a decorative font for a bold headline with different fonts for the body area of ​​your flyer. alternatively, combine two font styles, like in this flyer example:

7. Use semi-transparent shapes to make the text stand out from the background

 

If your flyer has a cluttered background image, it will be easy to get lost in the text. Take it as an opportunity to introduce some functional elements to your flyer design.

Try superimposing shapes on your background image and adjusting the transparency so that some of the background continues to stand out from the rest. This way, the text will stand out without hiding the background image.

See how this template combines bright blue semi-transparent shapes on the grayscale background image for a modern and trendy design:

8. Use the icons for bullet points

If you want to include a list in your commercial flyer design (for example, a list of services offered), then you can add a creative touch by using icons instead of bullets. Choose icons to show each point, showing an action, illustrating an element or displaying a concept.

This example of a business flyer uses icons to highlight the services offered by the business owner:

9. Add shapes of different colors for a funky design

Do you want to communicate how fun and creative your business is? Then try using different shapes and designs to embellish your design. This could mean replacing parts of a photo with icons of a certain shape or creating a border around your poster.

For example, take a look at how this flyer for a dance class uses shapes to add a creative touch to the image of a person dancing:

10.  Enter a QR code to encourage readers to take action

You can use a QR code like CAA to encourage readers to find out more about your business, to find exclusive offers, or even enter a contest. They're easy to seamlessly insert into your flyer design – just be sure to include a short description in case the QR code doesn't work.

See how this flyer example includes a QR code in the left column to encourage readers to reach the company's website:

 

11. Use your brand colors for consistent branding

One of the simplest ways of recognizing a brand is through its colors. Incorporating your brand colors into your flyer design will help you maintain consistent branding across all platforms, digital and print.

You can either design your flyer entirely in your brand colours or use them as outline colours. For example, you can use your brand colours in the header of your flyer, in the icons you use or in AACs.

12. Create a custom illustration using icons

Illustrations can make a flyer design inviting, but creating an illustration quickly and on a budget can be difficult – unless you do it yourself using icons.

Think of a scene that illustrates what your business does. Then, arrange the icons on your flyer as if you were arranging stickers.

See how this cleaning company flyer uses an image of someone cleaning to add personality to the design:

Examples of product flyers

Announce a new product and highlight its features with a product flyer.

1. Divide your flyer design into different colored sections

To keep readers engaged, it's helpful to add elements of surprise to your flyer design. You can achieve this effect by adding different sections with homogeneous color backgrounds to your flyer or by using color filters for the different sections of your flyer.

I'll tell you a trick to get an original and modern design: take the image of a product and divide it in half, using a filter of a different color for each half. See what happens in this product flyer from Muji:

2. Use a circular element arrangement in the design for your product flyer

The design of a flyer is an opportunity to have fun arranging elements in an unconventional way, you don't necessarily have to limit yourself to the classic reading from left to right.

For example, you could place your product in the center of your flyer and circle the product details all around it. See what happens in this product flyer example:

3. Use your product image as a background in your flyer design

Customers like to know what they are buying. That's why it's a good idea to include a large photo of your product – if not even use it as a background for your flyer.

Make sure the text stands out from the background – using blocks of bold text can help. You can also overlay your image with a transparent color filter.

For example, look at how the image of limes, the main ingredient, is used as a background in the flyer of a fruit juice product. This reinforces the idea that the juice is fresh and made with whole ingredients:

4. Use borders as distinctive design elements for your flyer

Borders don't have to be a conclusive element – they can also be a key element of your design. Especially if you are using an edge in an unconventional way.

For example, you could use a border to highlight your product information in one of the quadrants or in the center of your flyer.

The example below uses a border in the center of the page to achieve an unconventional design:

5. Choose fonts that reflect the personality of your design

Fonts can say a lot about your business – simple, functional fonts are typically used in the tech industry, while more decorative and “classic” looking fonts work in the typography and print industry.

When designing your product flyer, think about the personality you want to communicate. Your company is fun and relaxed. It is reliable? Is it innovative or more traditional?

For example, this product flyer uses a classic font to evoke the image of an old-fashioned pizzeria in the minds of readers:

6. Show your product in context

Photographs in catalogs show your product without distractions, while photographs with context show your product as it is being used.

The advantage of a photograph placed in context is that it helps people visualize their life with that product. It makes the product a little more tangible, while still being. obviously, just a photograph.

7. Use a simple grid-like arrangement of items to display multiple products

Sometimes, the simplest option is the best. This is certainly true when it comes to deciding how to make a flyer for a product.

If you have multiple products that you want to show – for example a new product line or seasonal products – then a simple grid is a good way to organize the design for your flyer. This way, your products will be sorted and easier to browse:

8. Compare your product to a competitor's or an older model

What makes your product a better choice than the competition? Prove it in the design for your flyer.

Divide your flyer into two columns, one for your product and one for your competitor's (or an older model of your product). Specify the feature you're comparing in the middle, so your audience can easily see the benefits of your product.

Check out how this product flyer template uses icons to graphically represent the features it's comparing:

9. Design a header that makes people stop and look

Don't underestimate the power of a bold header. After all, it's probably the first thing you notice when scrolling through social media – and it's a great opportunity to do something outside the box.

10. Use square backgrounds for an organized and modular look

 

Make your product stand out by arranging the elements in boxes in the design for your flyer. You can use bright primary colors behind your product or more laid-back pastel colors – whatever works well with your branding.

11. Collect items that can be bought together to entice you to buy

Effective upselling activities give customers the feeling that they need to buy multiple products at once. Help them imagine what it would be like to own multiple products by grouping them together in your flyer design.

Ikea exploits the upselling of its products by creating comfortable and pleasant scenes:

12. Use frames to incorporate your product photos creatively

The frames allow you to cut your photos into decorative shapes. This can make it easier to insert photos into your flyer.

Take a look at how photos from previous yearbooks are inserted into the same flyer text using frames:

Examples of event flyers

Create expectations around your event with an exciting event flyer.

1. Create an unconventional frame for your event flyer

Do you want your event flyer to stand out from the design standards within your niche? Find ways to use design elements in an unconventional way.

For example, this event flyer uses a border that overlaps the present image, instead of having a border like you would expect. The result is an unconventional design capable of reflecting innovation:

2. Use two complementary colors as your event flyer color scheme

Green and red. Yellow and purple. Blue and orange. These pairs are called complementary colours because they look good together. So if you're not sure which colour to choose for your event flyer design, complementary colours are a good place to start.

For example, see how nice this event flyer is:

3. Make your event flyer extravagant with classic design effects

Will your event be glitz and glamorous party? Don't worry about finding glitter in your event flyer. Choose a colour scheme that reflects all the gold and silver guests expect.

Check out how this event flyer is imaginative without being vulgar. The keywords have a touch of glitter to highlight the theme:

4. Tell  about your events with icons

Set the scene for your event by creating your own custom illustration. Use building and furniture icons to illustrate the venue. Look for icons to show each prop or food that will be there.

5. Highlight the time and place of your event

While an attractive design will engage the eyes, don't forget your event flyer's primary goal: to get people to come to your event. Make sure event details such as venue, time and tickets are easy to find.

6. Use a thematic concept for your event flyer

Before diving into your flyer design, it's helpful to plan a concept on which to build your design.

What kind of scene do you want to put in place? What types of graphics do you want to use – icons or something more like a cartoon? Photos from previous events to show people what they should expect? Something more traditional, or something more abstract?

For example, this event flyer uses comic strips to show the “social” aspect of the event:

7. Embed some photos to create a collage-like flyer

This is a fun design trick – insert one or more realistic photos into an otherwise illustrated or flat design to give your flyer the look of a collage. This particular design style is great for flyers that sponsor events like parties, art exhibitions, and flea markets.

8. Incorporate your logo into your flyer design

Flyers aren't just a way to talk about your event – there are ways to get your brand out there too. Don't forget to include your logo in your flyer!

You can simply place your logo at the top or bottom of your flyer. But you can also find a creative way to insert it into your flyer design. For example, see how this brand puts its logo in a cup of coffee:

9. Divide your flyer into sections using boxes

An easy way to organize the information on your flyer is to divide each section into its own box. For example, you might have a title box and an event description box.

Check out how this event flyer uses boxes to organize information:

10. Turn your event flyers into tickets

Are you planning to sell physical flyers? If you want your event to be exclusive, you could use your flyer as an entrance ticket. Make sure it is clearly indicated on the flyer!

If you want to add something, you can also create your flyer as a card

11.  Use an image to give structure to your event flyer

One trick to getting an elegant design is to use an image as a frame for your flyer. You can achieve this is to use an image that has space in between and insert it at the edges of the page.

12. Include contact information in case attendees have questions

You only have a certain space for information on your event flyer. Therefore, a good idea might be to include contact information so that people can have more information on things like login and attendance requirements.

All you have to do is insert a simple label and contact information in the bottom corner of your flyer, like in this template:

13. Enter the admission price for your event

Let people know how much they will have to spend on your event right on the flyer. If your event is a bargain, you can highlight the price in the middle of your flyer. If it's a bit more expensive, you might want to insert a few points in addition to the price.

For example, this event flyer uses an arrow to indicate to the reader what is included in the ticket price

14. List the special guests who will be at your event

Will you have some notable guests at your event? Then make sure it's one of the main things you include in your promotional flyer. You may want to insert a photo of a keynote speaker as a nodal graphic.

If you don't want to post any photos of your special guests, you might choose to list their names at the top or side of your flyer, as in this example:

15. Leave negative spaces to make sure your flyer design doesn't look messy

Negative space is the empty space between elements on the page.

When you try to group too many graphics on one page, it's easy for your design to look cluttered and difficult to read. But if you let your text and graphics have too much space, it will make it easier for people to read and understand the message.

Check out the use of negative space in this event flyer to achieve a smart and efficient design:

Design examples for your sales flyer

Sponsor your next sales event with an irresistible design for your sales flyer.

1. Highlight your sales prices on your flyer

Most people look for one thing on the sales flyer: how much discount they can get. Make it impossible to miss discounts by using large fonts with contrasting colors.

For example, this flyer puts the discount (35%) to the right of the header in orange, a very bright and hard to miss color. Orange is also used to show individual products on sale:

2. Turn your sales flyer design into an eye-catching GIF

People and animals are not that different. They both like shiny moving objects. If you want to grab your audience's attention, turn your flyer into GIF.

You can also do this by using certain moving design elements, such as words, icons, or the background. Society6 chose to make a psychedelic background in motion in this sales flyer for Black Friday:

3. Choose colours that are suitable for the type of things you sell at an event

Are you having a fun spring sale? A holiday sale? An exciting flash sale?

The colours you choose for your flyer should arouse emotions in the listener. What do you want your audience to feel when they look at your flyer?

For example, if you want your sales flyer to give an impression of strength (for products related to sports, for example), use dark colours with a few touches of bright colours:

4. Put your discounts at the centre of your sales flyer design

Are you giving a great background to loyal customers? You can plan your flyer design so that the discount is the focus.

This is an opportunity to use a large, eye-catching font. You can also mix and match some fonts, using a few larger fonts for the discount figures, and a few other less eye-catching fonts for the description text.

5. Use decorative fonts as the main design motif for your sales flyer

Using one to three decorative fonts with a solid background can help create an elegant and sophisticated design for a flyer. The key is to choose fonts that complement each other. You could choose fonts from three different styles (thin, thick, abstract) or limit yourself to three similar fonts.

For example, this flyer template example combines four different fonts, but they complement each other beautifully:

6. Create an asymmetrical structure for an innovative event flyer design

To focus your audience's attention, it's a great idea to look for ways to make your flyer design look original. While many companies prefer a simple grid as it is efficient, you can make your business stand out by using an asymmetrical structure.

Check out how this clothing flyer uses angled elements for product photos in the corner of the flyer. The photos are balanced with each other on the opposite corner. Balance is the key to an aesthetically pleasing design:

7. Optimize your flyers for social media sales

If you are planning on sharing your sales flyer on social media, then it's a good idea to optimize your flyers accordingly. This means using the best image sizes no matter what social media you want to post them on, and making sure your flyer is easy to read on mobile.

Typically, a 1080 x 1080 flyer is a safe bet for most social platforms. Don't use too much text to avoid making it too difficult for people to read on the phone.

You can use a sales flyer to grab the attention of your audience and then link to the site where you can find more information. Check out this simple but eye-catching social media sales flyer:

9. Use light, warm colours for a summer-themed sales flyer

A lot of people are waiting for the end of summer for great sales, for the renewal of products for the winter. Help your audience experience summer's sunny and upbeat attitude with a cheerful sales flyer.

Use cheerful and warm colours like yellow, pink, orange and red. Check out how this sales flyer example combines sunny text with a purple outline:

10. Choose items that reflect the season of your sales flyer

Are you making a sale for Christmas? A sale for Easter? A sale for Halloween?

Help your audience get into the spirit of the season by including seasonal icons, background images and color schemes. It's okay to push the boundaries a little when creating seasonal flyers – that's the fun part!

For example, there is no way not to understand which season this sales flyer is made for:

11. Look for creative ways to surprise customers with your design

Part of engaging your audience is the surprise – not only with great sales, but with your creative branding as well. Look for ways to add a touch of magic to your sales flyer design.

For example, this sales flyer doesn't just replace some test letters with tennis balls… it's also a GIF! A flyer like this reflects the brand's fun personality:

12. Create an email sales flyer header

Do you want your sales announcement to be the first thing people see when they open your promotional email? Then create a super eye-catching header for email.

Usually, an image with a 3: 1 aspect ratio works well for email headers. Since space is limited, it is best not to put too much text in the header area. For example, take a look at this simple but festive holiday sale email header

13. Use graphics that reflect the theme of your sale

Did you take the time to pick a smart name for your sale? Do it justice by creating an equally clever flyer!

Think about how you would like to use colors and graphics such as photos and icons to reflect the theme of your sale.

For example, this sales flyer reflects the theme of a “surprise” sale by pairing a pink bubble gum background with an image of a soft candy floss ball. Surprise sugary perfection:

14.  Create simple patterns with icons

On Venngage, you can change the colors of the icons and adjust their opacity. This makes it easy to create your own designs using icons.

For example, in this Black Friday sales flyer, circle icons in three different colors are used to create a simple frame:

15. Use fonts with wider spacing in your title

Typography isn't limited to just the font used. It also affects the space between characters, how bold the text is and how it fits on the page.

Experiment with different types of spaces between characters. Adding some extra space between the letters can give your title text more effectively.

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