Nationally, the average cost of product photography in the UK is £160 to £450. This cost can then vary depending on the setup required for the photoshoot as well as the length of the shoot. For a custom cost estimate based on your product photoshoot simply submit a free request and get bids from top professionals!
You may already know you need high-quality product shots for your online shop. Hiring a product photographer can make capturing those photos a simple process.
Product Photography Costs
| UK National Minimum Cost | £160 |
| UK National Maximum Cost | £450 |
| UK National Average Cost | £225 |
| Average Range | £160 – £450 |
Included in This Price Guide
Considerations
Whether you're using Etsy, eBay, or your own online store, a great photo of your product is important. A picture that was taken on your cell phone just won't do. Stand out from the competition with high-quality commercial photos.
An investment in your product photography can increase customer traffic and sales. You'll be able to use these photos to promote your business in magazines and online ads as well.
High-quality shots will also make your business look professional and trustworthy. Impress your clients with photos that make your products shine.
Don't forget to update your website's ‘About' page with a high-quality headshot either! This is a great way to show prospective clients who you are and build trust in you brand.
Type of Product
What kind of product are you selling? This can lead you to the type of photography you need.
For example, clothing is best displayed on a clothing dummy or on a model. This will show the drape or fit of the clothing better than a photo of the item laid flat.
You may also want to show the detail of your product with a close-up shot. Highlight the work that goes into intricate jewellery or embroidered details or shows the work of a mechanical item.
While you can use generic stock photos for some items, using your own product photography will set your store apart.
The Aesthetic
Most household objects and jewellery look great on a white background. This highlights the object itself and makes it a focal point.
To achieve the right aesthetic product photographers will either have their own studio setup or can bring their setup to you. Compare the cost of transporting your products or having the photographer set up on location. They may also offer product photography services remotely. In this case you simply send them the product and they'll capture top-notch photos for you.
Photographing clothing on a dummy or model can be set up both indoors or outdoors, depending on the aesthetic you are looking for.
Think about these options in advance and then discuss it with your photographer. Remember that different setups can cost more. Shooting on location for outdoor photography can incur additional costs, as would a model's services.
Number of Products
Building your online store can take some time when you're first starting out. If you have a wide product range, getting great photos of each item can be time-consuming. Then, if the product comes in a variety of colours, you'll want to show each option as well! Shooting products from different angles is often better than taking just one photo of a product. That way your customers can see it from every vantage point.
Time
A product photographer generally takes around 3 hours for an average-sized photo shoot. This means that you'll soon have great looking photos for your business!
Generally, this includes the time they will need to set up the shoot. It may also include arranging lighting and backgrounds and the time it takes to work with any models you may have. Your photographer will also consider the subjects and the best angles. Extensive setup may add time to the shoot and increase the cost.
Your product photographer will also take several test shots to check their work. Once the settings are in place, taking the actual photographs should be relatively quick, depending of course on the number of products you are photographing.
Remember to allow time for processing as well. Most photographers will edit and enhance their work before you receive the final shots.
Experience
Working with a reputable photographer can improve the look of your online business. So, it's important to find someone with product photography experience. They'll know the right techniques to make your products look great.
What makes a good product photographer? It takes a certain eye to make your products look inviting and desirable. Most photographers have portfolios that you can view in person or online. Look at these examples of their previous work. Ask yourself if you like what you see.
This is a great way to discover if they'll be a good fit for your needs. Photographers with many years of experience or study tend to charge more per hour. It's important that you hire someone with knowledge and skill to get great results. However, that doesn’t mean you should avoid budding photographers.
The best way to find the right photographer for your project is to ask for reviews either. Previous clients can tell you what they liked and may also provide other insights to consider when making your decision.
Packages
Some product photographers may offer packages that cover a set number of products. This could be a great option if you have several products and need to split up photography into several sessions. If this is an option your photographer offers it might help you stay on budget as well.
If you already know how many products you need to be photographed, a package may be a great option for you! Pricing out a bulk number of images can also help you save.
Another great benefit of a package is that it will help you achieve a consistent look to your photos. A uniform look is both professional and appealing to your potential clients. If this sounds like something you might be interested in, ask your professional!
Location
You'll also need to consider location when working out hourly rates and other costs. Generally, London-based professionals will charge more due to a higher cost of living.
Those who live outside of large cities may charge less per hour. However, they will need to account for transportation fees to get the job. So costs may even out.
Holding the photo shoot at your store or your home will incur transportation costs as well. If you go to your photographer's studio, you'll need to foot the bill for transporting your items.
Summary
Hiring a product photographer is one of the best decisions you can make for your store. Accurate and interesting photos can help sell your products. Show customers what makes you special, and stand out from the competition!
Building up your own images can help you distinguish yourself from the competition. Plus, you’ll also be able to use the photography if you want to advertise in print or online.
Start your search today by filling out a free request and find the perfect product photographer for your project!
Why not take an extra step to stand out from the competition with a commercial product video?! This while highlight all the different aspects of your product to prospective customers.